Adidas Rotterdam Flagship Opening Campaign

The creative people at Adidas have come up with an
extraordinary advertising campaign. Adidas has
positioned Oversized Shoeboxes around the city to
advertise for the upcoming opening of the new store.
Not terribly original, I guess its been done before
but Im still glad that Rotterdam is subject to a
campaign that goes out of the ordinary and creates
a buzz, unlike the mainstream generic mess that we
am subject to everyday.