Enviu was commissioned to carry out some research for the
Innovatie Platform Netherlands. The Research Question
was "How can the Netherlands become one of the top 5
Knowledge Economies in the world?"
IP is trying to create a vision that inspires and attracts people to support them.
Enviu has a young, diverse network from which the IP would like to get input.
Using Social Media is a way to approach different large groups. We want to
get feedback on the Vision of IP by as many young people as possible so therefore
social media are applicable. The fact that Social Media played a big part in this
project made it possible for me to become a part of it as an expert on Social Media.
GOALS:
Get input from young entrepreneurial people on how to make the Netherlands more
competitive and in the top 5 of ‘knowledge economies’
Results:
Mainly qualitative
Maybe 1 poll for some quantitative results
Deadline: 5 March all results must be there.
In order to answer this question and get as much feedback from our
network as possible we created a social media strategy and planned
our approach.
We came up with several approaches to generate ideas and use our
network to come up with qualitative answers and in the end we
decided that we would use a couple of tools: Brainstorms, Webchats,
Blogs, Social Networks.
We approached our network every day to ask questions and engage in a
dialogue, which turned out very well with lots of qualitative answers
and great ideas. This was a little bit unexpected because we were asking
complex questions but we received the answers that we were looking for.
As the Social Media Expert I created a blog that we used to Document
the progress of our Research and took care of the communication on
our Profiles. See the blog by clicking the pic below:
Due to some feedback and competency issues the blog that I had
designed changed to something that Enviu had decided to make their
corporate template, which wasnt communicated to me and heavily
undermined my motivation until I remembered that basically
internal communication is the great weakness of Enviu and I let
it slide. Here is the banner that I created for the blog, which was themed
orange (one of Envius colors, now its something else???
click the YEWL logo to see). I still do not understand why it was changed
to what it was changed to since the argument of always using the same
is not really valid when it has nothing to do with your other
visual communication. Whatever!
After these few little miscommunications we approached the big
physical brainstorm session that we were expecting quite a lot from. For
this Brainstorm session we invited some heavy hitters in our network and
created a very easy going, lively but still constructive and critical round.
For the Brainstorm session we decided to stream it live to the web using a
web cam chat format. Through this we could stream a video of the brainstorm
and at the same time converse with the viewers of the brainstorm. In order to get
the viewers to have an active role in the Brainstorm we beamed the image of the
webcam chat onto a wall and the people in the room were able to see what the online
community would comment on.
This is the webcaster of livestream.com
We encountered countless little problems, which all were a result
of a lack of experience. This experience is now gained and will result
in a very interesting follow up session. Points of Improvement:
Equipment: need better camera, better microphone
Planning: make sure to have backup wifi, always have
elect. extension chords, get to know location before hand,
separate roles: technical/content
All in all I am very happy with the experience that i have made
during this project. I have picked up a competency and am confident
that I can carry out this task on a professional level next time
an opportunity like this comes along.
Share
